Late 1950s Blue Green Floral Impressionist Print Day Dress- NEW!

Measurements

Size: Small

Dress

Bust: 36 inches + 91 cm

Waist: 26 inches + 66 cm

Hips: Open

Outside Shoulder to Outside Shoulder: 16 inches + 41 cm

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder: 40 inches + 102 cm 

Hem Length : 3 inches + 8 cm

Zipper Length: 16 inches + 41 cm

Seam Allowance: 1 inch  + 2.5 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

Description

* Late 1950s crisp cotton blend commercially made dress

* Fabric design features an abstract floral print in blues and greens

* Classic silhouette with a fitted waist and wide skirt

* Dress bodice with short sleeves and oval neckline

* Three vertical wide pintucks adorn the front

* Skirt with fine knife pleating for fullness

* Scooped out back with metal zipper 

* Unlined, raw seams with hand-finished hem

* Label reads Mr Henry a Division of Henry Rosenfeld

Henry Rosenfeld

 Henry Rosenfeld was a legendary figure in the dress business, who at his peak was producing 2.5 million garments per year for some of the USA's leading department stores.

In 1942, at a time when fabric shortages had severely crippled the garment trade, Rosenfeld began his business with a meager $40,000 investment He quickly parlayed this into a $30-million per year line he described as a 'class-market dress at mass-market prices’. Women who could afford much more than his $9- $25 dresses found themselves wearing them solely due to their style and workmanship. In fact, he made it chic for rich women to wear inexpensive clothes.

During his heyday, he was called the Henry Ford of the dress business, as well as the Christian Dior from the Bronx.

Rosenfeld, who was originally a shipping clerk for a dress manufacturer, promised his mother that he would be a millionaire before he was 35 (he made it with months to spare). The secret to his success was that he was satisfied with a small profit per item, rather than his competitors who charged much larger mark-up prices for their ranges.

In the 1960s, he lost interest in the dress business and because he did not want anyone else to run it, he liquidated it in 1964. He subsequently started a line of luggage in 1975. Four years later he acquired the license to manufacture Yves Saint Laurent luggage and added other designer names, including Pierre Cardin, Oscar de la Renta and Gloria Vanderbilt. He also started Martec, a mail order company, which deals in watches, electronics equipment and television sets. At his death in 1985, Mr. Rosenfeld was still the chairman of both companies. His grandson currently runs Henry Rosenfeld Inc.

Condition 

Excellent vintage condition.

No notable flaws that I can see, it is in great condition for its age. 

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws will be highlighted here.

Comment 

This gorgeous piece is very typical of the label - no fussy embellishments but great styling and quality fabrics.  A beautiful colour combination as well.

Please drop us a line if you require additional information about this listing.

The listing is for the dress only and does not include any other accessories that may have been photographed with the item. 

This item has not been pinned to the dress form.

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit within a longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from pick-up.

Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Currently, standard packages within Australia are taking 4 to 6 business days from receipt of the package at the Post Office. However, there may be exceptions due to the impact of COVID-19.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologize in advance should this rare circumstance arise.

Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

Currently, standard packages within Australia are taking 4 to 6 business days from receipt of the package at the Post Office. However, there may be exceptions due to the impact of COVID-19.

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one-off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.